Text Mining for Manangers and Marketing Teams
INVESTMENT
DURATION
COURSE OVERVIEW
This course provides comprehensive training on text mining techniques for managers and
marketing teams. Participants will learn how to leverage text mining tools and techniques
to extract valuable insights from large volumes of textual data, enabling them to make
informed decisions and enhance their marketing strategies.
COURSE OBJECTIVE
This course provides comprehensive training on text mining techniques for managers and
marketing teams. Participants will learn how to leverage text mining tools and techniques
to extract valuable insights from large volumes of textual data, enabling them to make
informed decisions and enhance their marketing strategies.
TARGET AUDIENCE
WHAT YOU WILL STUDY
LEARNING OUTCOMES
Upon completion of the training, participants will gain the following skills:
1) Proficiency in utilizing text mining tools for decision-making and marketing strategies.
2) Ability to preprocess and clean text data for accurate analysis.
3) Application of sentiment analysis to understand customer sentiments and opinions.
4) Use of topic extraction to identify key themes and trends in textual data.
5) Text classification techniques for organizing and categorizing text data.
6) Utilization of text mining for competitive intelligence and market trend analysis.
7) Presentation of text mining results through visualization and reporting tools.
Training Software:
• Word Cloud Generation: 1) Wordle, 2) WordClouds.com, 3) Tableau, 4) Epi Info, 5) R
Studio
• Text Mining: 1) NVivo 2) Atlas.ti 3) RapidMiner 4) Python Libraries
Fee: 800,000/= UGX