UIBFS

Text Mining for Manangers and Marketing Teams

INVESTMENT

DURATION

COURSE OVERVIEW

This course provides comprehensive training on text mining techniques for managers and marketing teams. Participants will learn how to leverage text mining tools and techniques to extract valuable insights from large volumes of textual data, enabling them to make informed decisions and enhance their marketing strategies.

COURSE OBJECTIVE

This course provides comprehensive training on text mining techniques for managers and marketing teams. Participants will learn how to leverage text mining tools and techniques to extract valuable insights from large volumes of textual data, enabling them to make informed decisions and enhance their marketing strategies.

TARGET AUDIENCE

WHAT YOU WILL STUDY

LEARNING OUTCOMES

Upon completion of the training, participants will gain the following skills: 1) Proficiency in utilizing text mining tools for decision-making and marketing strategies. 2) Ability to preprocess and clean text data for accurate analysis. 3) Application of sentiment analysis to understand customer sentiments and opinions. 4) Use of topic extraction to identify key themes and trends in textual data. 5) Text classification techniques for organizing and categorizing text data. 6) Utilization of text mining for competitive intelligence and market trend analysis. 7) Presentation of text mining results through visualization and reporting tools. Training Software: • Word Cloud Generation: 1) Wordle, 2) WordClouds.com, 3) Tableau, 4) Epi Info, 5) R Studio • Text Mining: 1) NVivo 2) Atlas.ti 3) RapidMiner 4) Python Libraries Fee: 800,000/= UGX